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Portfolio

I create meaningful brand experiences through strategy, storytelling, digital design, and content. My work blends creativity, technology, and user-centered thinking to help organizations connect with the people they serve and inspire action across every touchpoint.

Brand strategy & identity

Strategy, Design, Copywriting

Researched, wrote, and designed a brand identity system that established a consistent voice, visual language, and communications framework across marketing and institutional materials.

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Social media storytelling 

Strategy, Design, Content Development, Copywriting, Short-Form Video Production

Social media is about telling stories and building connections. Through strategic content across our social channels, I showcased student experiences, celebrated achievements, and connected with audiences.

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Brand experience design

Strategy, Design, Branding

Designed a sustainable, compostable fulfillment experience that blended tactile brand storytelling with digital engagement through QR codes, personalized messaging, and audience-specific content.

Fulfillment package folder and inserted printed materials

Digital experience design

Strategy, UX Design, Copywriting, Branding, Video, Voiceover, Project Management

Welcomed students with a fresh, engaging orientation experience designed to build confidence, foster connection, and simplify the transition to university life.

Orientation UX design including hand-drawn wireframes

Brand character development

Strategy, Branding, Character Development, Copywriting, Video Scripts

Developed “Spruce,” a nature-inspired mascot concept that embodies Unity’s environmental mission and connects with students through playful, relatable storytelling.

Spruce (a spruce tree with a kawaii-style face) waving and winking

Website rebuild & redesign

Strategy, UX Design, Training

Led a full website transformation from Drupal to WordPress, boosting engagement by 70% through strategic UX, student-centered design, content development, stakeholder collaboration, and video training.

program-page.jpg

Customer journey strategy

Strategy & Marketing Automation

Created personalized email journeys that guide prospective students from inquiry to enrollment, increasing engagement and conversion through automation and storytelling.

3 smartphone screens displaying different emails

Blog writing

Writing, CMS Management

Wrote enrollment-driven blogs for Unity’s Career Edge programs and community-focused posts for Digital Collegium, illustrating my ability to craft compelling narratives that engage readers and strengthen brand presence.

A screenshot of Andrea Tripp's author page with blog articles
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