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Portfolio

I create thoughtful digital experiences through UX design, strategy, email marketing, branding, and writing. My work blends creativity and storytelling to connect with users and drive engagement across platforms.

New Student Orientation

Strategy, UX Design, Copywriting, Branding, Video, Voiceover, Project Management

Welcomed students with a fresh, engaging orientation experience designed to build confidence, foster connection, and simplify the transition to university life.

Orientation UX design including hand-drawn wireframes

Brand Strategy

Strategy, Design, Copywriting

Researched, wrote, and designed a brand identity system that established a consistent voice, visual language, and communications framework across admissions, marketing, and institutional materials.

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Social Media Strategy

Strategy, Design, Content Development, Copywriting, Short-Form Video Production

Social media is about telling stories and building connections. Through strategic content across our social channels, I showcased student experiences, celebrated achievements, and supported recruitment efforts.

Social_Teaser.png

Mascot Concept

Strategy, Branding, Character Development, Copywriting, Video Scripts

Developed “Spruce,” a nature-inspired mascot concept that embodies Unity’s environmental mission and connects with students through playful, relatable storytelling.

Spruce (a spruce tree with a kawaii-style face) waving and winking

Website Rebuild & Redesign

Strategy, UX Design, Training

Led a full website transformation from Drupal to WordPress, boosting engagement by 70% through strategic UX, student-centered design, content development, stakeholder collaboration, and video training.

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Fulfillment Package Concept

Strategy, Design, Branding

Designed a sustainable, compostable fulfillment package for influencers and students, blending tactile experience with digital access via QR codes and tailored messaging.

Fulfillment package folder and inserted printed materials

Dynamic Email Journeys

Strategy & Marketing Automation

Created personalized email journeys that guide prospective students from inquiry to enrollment, increasing engagement and conversion through automation and storytelling.

3 smartphone screens displaying different emails

Blog Writing

Writing, CMS Management

Wrote enrollment-driven blogs for Unity’s Career Edge programs and community-focused posts for Digital Collegium, illustrating my ability to craft compelling narratives that engage readers and strengthen brand presence.

A screenshot of Andrea Tripp's author page with blog articles
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