Fulfillment Package Concept
I designed a sustainable fulfillment package concept for Unity Environmental University's Career Edge program launch. It featured compostable and growable materials, minimal printing, and QR codes linking to digital resources.
The fulfillment package speaks directly to the people who help students make big decisions: high school counselors and community college leaders. The goal? Equip influencers with engaging, useful materials while staying true to Unity’s sustainability values.
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I leaned into eco-conscious design by using recycled, compostable, and even growable materials. Printed pieces were kept to a minimum, thanks to strategically placed QR codes that link to digital resources on Unity’s website. The package was crafted to resonate with both influencers and students, with components that are informative, interactive, and just a little bit delightful.
The package includes:
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Compostable envelope. I beg your garden? That’s right.. compostable.
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Tabbed pocket folder. Useful, natural, earthy, sustainable.
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Career Edge poster with tear-offs. Displayed for students to learn more.
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Unity tree cutout seed paper. Learn about Unity. Plant wildflowers.
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Digital toolkit companion. Scan to see online tools for influencers.
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Letter from the president. Messaging tailored to serving influencers.
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Career Edge guide. One-sheet with talking points, program info, and FAQs.
