Mascot Concept
Unity’s Distance Education orientation needed a spark, so I created Spruce—
a friendly, animated guide to represent the brand and make the experience more engaging. I collaborated with an animator (Adia Montagna) to bring this character to life and give students a fun, welcoming introduction to their journey.
Say "hello" to Spruce!
Rooted in story and purpose: Spruce began as a Maine seedling and grew into a symbol of curiosity, resilience, and environmental stewardship.
Inclusive and emotionally intelligent: Uses they/them pronouns and connects with diverse learners through warmth, humor, and affirming interactions.
Designed for engagement: Appears in sharable animated GIFs, stickers and emojis to deepen student engagement. These were also enticing for faculty and staff.
Visual identity: Cartoony yet grounded, with rounded features and seasonal accessories that evoke approachability, sustainability, and playfulness.
Narrative-driven support: Spruce guides students through their academic journey with encouragement, helpful nudges, and celebratory moments.
