Resume
Experience
2018 - 2025
Associate Director of Web Marketing
University of Southern Maine
Hybrid / Remote / Portland, Maine
I developed email and web strategies designed to guide prospective students through the enrollment funnel — from lead to inquiry, applicant, admission, and enrollment. I am known for innovative thinking, problem-solving, and improving business practices. I lead a team of marketing professionals with humility, clarity, and care.
2011 - 2018
Interactive Marketing Manager
University of Southern Maine
Portland, Maine
I created strategies for digital marketing efforts including web content development, web design, email marketing, social media, and landing page development. I implemented new content and engagement strategies that increased followers on the Facebook Page by 40% and developed a process and easy-to-follow visual aid for staff to manage negative comments.
2010 - 2014
Entrepreneur and Consultant
Rendered Marketing
Remote
I provided email marketing strategies, test plans, and email design services. I also designed and developed my website from scratch using HTML and CSS.
2006 - 2012
Product Marketing Manager
WEX Inc.
South Portland, Maine
I managed the email and webinar marketing channels. While I was in this position, I decided to learn how to code HTML emails and study best practices on evenings and weekends. I wanted to ensure our emails were designed and coded to render as expected in top email clients. After studying HTML email, I could provide more specific feedback and guidance to our designers.
2005 - 2006
Marketing Program Manager
WEX Inc.
South Portland, Maine
I developed integrated B2B marketing plans for more than 30 trade shows per year. One of the highlights of my experience was managing a $100k marketing budget for a single, high-profile trade show. My responsibilities included managing booth design, sponsorships, advertising, travel logistics, and other critical elements of a successful event. As a result of my hard work and contributions to the company's sales and marketing efforts, I was promoted to Product Marketing Manager within one year.
Volunteer Work
2024-2025
Co-Chair of the Communications & Resources Committee
Inclusion, Diversity, & Equity Council (IDEC)
Remote
I served as the Co-Chair of the Communications & Resources Committee. I created and executed a strategic plan for IDEC to support events aligned with our mission and to promote our work in diversity, equity, inclusion, accessibility, belonging, and justice. I also created email marketing campaigns, website content, and a recruitment plan for new members.
2018-2021
Marketing Communications Committee
HighEdWeb Association
I served as the Interim Chair of the Marketing Communications Committee in 2020. I wrote blog articles for Link: The Journal of Higher Education Web Professionals.
Remote
Technical skills
Adobe XD
Kaltura
Adobe Photoshop
MailChimp
Adobe Dreamweaver
Marketing Cloud
Campaign Monitor
Microsoft Suite
Drupal
Salesforce
Figma
Slack
Google Suite
Wix
Google Analytics
WordPress
Google Tag Manager
Wrike (project management)
iMovie
Zoom
Education
BA in Communication
Minor in Public Relations
Magna cum laude
High Honors
University of Maine
Orono, Maine