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2018 - Present

Associate Director of Web Marketing

University of Southern Maine

Hybrid / Remote / Portland, Maine

I develop email and web strategies designed to guide prospective students through the enrollment funnel — from lead to inquiry, applicant, admission, and enrollment. I am known for innovative thinking, problem-solving, and improving business practices. I lead a team of marketing professionals with humility, clarity, and care.

2011 - 2018

Interactive Marketing Manager

University of Southern Maine

Portland, Maine

I created strategies for digital marketing efforts including web content development,  web design, email marketing, social media, and landing page development. I implemented new content and engagement strategies that increased followers on the Facebook Page by 40% and developed a process and easy-to-follow visual aid for staff to manage negative comments. 

2010 - 2014

Entrepreneur and Consultant

Rendered Marketing


I provided email marketing strategies, test plans, and email design services. I also designed and developed my website from scratch using HTML and CSS.

2006 - 2012

Product Marketing Manager

WEX Inc.

South Portland, Maine

I managed the email and webinar marketing channels. While I was in this position, I decided to learn how to code HTML emails and study best practices on evenings and weekends. I wanted to ensure our emails were designed and coded to render as expected in top email clients. After studying HTML email, I could provide more specific feedback and guidance to our designers.  

2005 - 2006

Marketing Program Manager

WEX Inc.

South Portland, Maine

I developed integrated B2B marketing plans for more than 30 trade shows per year. One of the highlights of my experience was managing a $100k marketing budget for a single, high-profile trade show. My responsibilities included managing booth design, sponsorships, advertising, travel logistics, and other critical elements of a successful event. As a result of my hard work and contributions to the company's sales and marketing efforts, I was promoted to Product Marketing Manager within one year.

Industry Volunteer


Marketing Communications Committee

HighEdWeb Association

I served as the Interim Chair of the Marketing Communications Committee in 2020. I wrote blog articles for Link: The Journal of Higher Education Web Professionals.


Technical skills

Adobe XD


Adobe Photoshop


Adobe Dreamweaver

Marketing Cloud

Campaign Monitor

Microsoft Suite



Google Suite


Google Analytics


Google Tag Manager



Wrike (project management)




MBA in progress

University of Maine

UMaine Online

BA in Communication

Minor in Public Relations

Magna cum laude

High Honors

University of Maine

Orono, Maine

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