Influencer fulfillment package

For the launch of Unity Environmental University's Career Edge programs, I designed a fulfillment package that speaks directly to the people who help students make big decisions such as high school counselors and community college leaders. The goal? Equip influencers with engaging, useful materials while staying true to Unity’s sustainability values.

I leaned into eco-conscious design by using recycled, compostable, and even growable materials. Printed pieces were kept to a minimum, thanks to strategically placed QR codes that link to digital resources on Unity’s website. The package was crafted to resonate with both influencers and students, with components that are informative, interactive, and just a little bit delightful.

Package Highlights:
Compostable envelope for green delivery.
Tabbed pocket folder to keep materials tidy and accessible.
Unity tree seed paper cutout for students. (I beg your garden? Yes, students can plant it to grow wildflowers).
Career Edge poster for influencers to display in student spaces.
Letter from the President to build trust and connection.
Career Edge guide with talking points, program info, and FAQs.
Digital toolkit companion, a business card-sized piece with a QR code linking to online tools and shareables.

This concept blends sustainability, smart design, and strategic communication. When you're helping students shape their futures, the materials should reflect the mission.