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Email newsletters

Project type

Email marketing

Role

Strategy, planning, and design direction

I implemented the University of Southern Maine newsletters in 2011. Since then, we have created many iterations of the design. Today, the newsletter is designed in Salesforce Marketing Cloud using a custom template and features a responsive design. There are 10 issues per year sent to prospective students, applicants, and admitted students. The intention of the newsletter is to elevate our brand, showcase our students and faculty achievements, remind students of upcoming deadlines and events, and share select instagram photos. In this archive, you will see the latest 6 issues of the newsletter.

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