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Academic program pages
Project type
Website design and content
Role
Marketing lead; strategy; thought leadership; business process development
Example 1
Example 3
In the previous version of our website, the academics portal was called "Majors, Minors, & Programs." When you selected a program from the list, you were brought to a catalog page. While valuable, catalog pages tend to be verbose and focus on things like the program requirements and courses.
In the new version, I wanted to bring visitors to pages that answered top questions students have such as: How much will the program cost? How long does it take to complete the program? Can I take courses in person, online, or both? What makes the program unique? What are outcomes of students who complete the program? What other similar programs do you offer?
Throughout the project, I created presentations and videos, developed business processes, and collaborated with leadership and other colleagues in offices across campus to build consensus and get folks excited about this approach.